The world keeps getting older. Population estimates show the 65-plus population tripling by mid-century, rising to more than 1.5 billion in the next 40 years as mortality rates drop across the globe. In the US, where the baby-boomer generation is starting to enjoy the golfi ng years, the number of seniors will soar to a
projected 89 million by 2050. Quite apart from all the socio-political implications, this profound shift puts a considerable strain on healthcare providers everywhere. It also opens up new business opportunities.
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