Holiday season

Is your business ready?

insight
November 21, 2024
9 min read

For many, it may be “the most wonderful time of the year,” but for others, the holiday season is a make-or-break moment. With U.S. holiday spending projected to rise by 8% in 2024, reaching $1,778 per person (Deloitte Holiday Retail Survey, 2024), the stakes are higher than ever. More consumers are participating in November promotions, 75% , compared to 61% last year (Deloitte, 2024). Additionally, spending on experiences like events and travel is expected to grow by 16% year-over-year (Deloitte, 2024). 

With mobile commerce driving 28% of e-commerce growth (BigCommerce, 2024) and social platforms influencing up to 54% of Gen Z holiday purchases (BigCommerce, 2024), the competitive landscape is fierce.  


Are you ready?  

With heightened consumer demand and increased competition, it is time for you to shine! Can you maximize the holiday sales? We are here to help! 

 

 

 

In these four inspiring articles, our experts share their top tips on leveraging technology to make the most of this holiday season! Whether it's reducing chaos at airports, safeguarding your customers from cybersecurity threats, preventing lost sales due to payment glitches, or ensuring your business is aligned with evolving retail expectations, we've got you covered. 

 

 

Meet the authors

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Siddhartha Arora
Siddhartha Arora
Kapil Ahuja
Kapil Ahuja
Shailendra Fuloria
Shailendra Fuloria