c-suite

Nagarro’s vision on— 
Next big digital trends

insight
October 15, 2024
9 min read

Digital Trends

Observing the digital trends for the first half of the year, experts at Nagarro have put together what is fast re-shaping the industry and businesses’ future. From building customer experience, boundaryless organization, and a digital ecosystem to a digital ecosystem that can catapult business into tomorrow. 


Tech disruptors: latest innovations and disruptions

Digital Trend I:
Tap larger markets

Digital Ecosystem

Expand your digital reach, optimize resources, and drive innovation. By creating interconnected ecosystems, businesses can tap into larger markets, reduce costs, and develop higher-value products. The result? Increased profits and market share. Interconnected ecosystem for higher-value products and services.

 

Digital Trend II:
Sling customer interaction into the future

Generative AI -led experiences

AI is transforming customer experiences. Powered by real-time data, it seamlessly integrates into daily experiences, creating personalized and immersive interactions. From enriching lives to providing personalized digital avatars, the future of AI slinging customer interaction into the future is here. 

 

Digital Trend III:
Combine the value chain

Generative AI Playbooks

Generative AI is transforming businesses. To stay ahead, integrate AI/ML into your digital architecture. AI-led playbooks can streamline workflows and drive better decision-making across your value chain. 

 

Digital Trend IV:
Rethinking organizational structure

The boundaryless organization

The rise of AI has blurred traditional security boundaries. To navigate this new landscape, we need a dynamic approach to responsibility. Focus on AI governance, collaboration, and shared accountability to ensure safe and ethical AI development.

 

Digital Trend V:
Modular building blocks

Value Pods and why they matter

Value pods are modular building blocks that drive innovation. This approach shifts organizational structure, focusing on goals rather than departments. With value pods, you can build flexible, adaptable systems that deliver results faster.

 

Digital Trend VI:
Juggling a complex web of digital identities

The Digital Identity Revolution

Digital identities are the key to building successful businesses in today's data-driven world. Effective customer identity management ensures seamless experiences, protects data, and minimizes risk.

 

What's changing

Customer Interaction Enhancement

Generative AI is transforming customer service, with predictions that 95% of customer interactions will be AI-assisted by 2025. This includes chatbots, virtual assistants, and AI-driven personalized recommendations, greatly enhancing customer experience and reducing response times (AI Business, 2024).

Growth in Generative AI Market Size

The global generative AI market size is projected to grow from $40 billion in 2024 to $126 billion by 2027, driven by increased investment in AI-driven tools, platforms, and infrastructure. The rapid expansion reflects the broad applicability of generative AI across sectors and its potential to revolutionize business operations

Growth of Digital Workplaces

The adoption of digital workplace platforms, which integrate communication, project management, and analytics, grew by 43% from 2023 to 2024. These platforms provide a unified experience that connects employees regardless of their location, reducing the dependency on traditional office environments. (IDC, 2024)

All the digital trends are the greatest disruptors in 2024. However, real output happens only when companies holistically rethink how they do business. If you want to get the most out of these digital innovations, you need to build a future-focused workforce that is ready to innovate, using all the powerful digital trends sweeping 2024.

Endnote

The digital landscape is evolving at an unprecedented pace, and staying ahead of the curve is essential for business success. From the use of generative AI to reimagining organizational structures and the digital identity revolution, these trends are shaping the future of industries worldwide. Are you ready to navigate the complexity of the digital age and realise its enormous potential?

Digital Trends 2024

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