IBC 2025

AI is here, powering how stories are created, distributed, and experienced. Automation is reducing production cycles from months to weeks. Immersive formats are shifting audience expectations from passive viewing to active participation.

At IBC 2025, Nagarro demonstrated how the media value chain is being redefined by AI. Nagarro unveiled 17 thoughtfully curated AI accelerators through an immersive experience powered by our Fluidic Meta wall. With real time demos, we showcased how AI is redefining every step of the media value chain – from content creation to distribution.

This year, IBC attracted 43,858 attendees from 170 countries, and our presence in the Future Tech Zone was highly impactful. The booth backdrop successfully captured attention, leading to productive conversations with visitors eager to understand how we empower media organizations to optimize operations, drive productivity gains, and sustain a human-centric workflow.

Our coffee table books sparked meaningful conversations and helped build connections that extended beyond business discussions. We were nominated to participate in the panel discussion on ‘The AI Engine Room – Driving Media Compliance for Monetization’. It was a houseful event, with thought-provoking insights from industry leaders and our CTO – Kanchan Ray.

Let's explore how to create a custom roadmap to transform your media value chain

Connect with our experts, explore our AI-driven solutions, and see how Nagarro is reimagining the media value chain—today. Please feel free to schedule a meeting with our experts at your convenience. Click here to book a time slot!