Digital Insights

A look beyond the numbers

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Every digital interaction creates multiple data points. These digital insights are the footprints of customers traversing the virtual world. They capture their likes, dislikes, consumption patterns, demographics, and lifestyles, forming the foundation of successful products, brands, and marketing strategies.

But with exponential growth in digital interactions, organizations can often get overwhelmed and fail to utilize these insights for real business value. Nagarro combines market research, consumer psychology, and sociocultural anthropology to help you sort, understand and visualize complex consumer behavior. We mine the customers’ digital data for insights so that you deliver what your customers want!

our offerings

Social insights

Use expert consulting services that integrate social listening to optimize online performance and provide influencer mapping solutions, utilizing data from forums, social media platforms, and websites.

Data collection

Leverage our own data (Clarista), procure external data sources, and collect internal data through IDIs and online communities. This results in customized deliverables, including engaging presentations and compelling visualizations.

Digital customer experience

Elevate the customer experience by creating (digital) personas and mapping customer journeys, providing a comprehensive insight into customer needs, experiences, behaviors, rituals, and goals while optimizing digital touchpoints for enhanced engagement.

Brand and product experience

Unlocking a deep understanding through semiotic analysis of symbols and signs can have a profound impact on consumer behavior, brand perception, market positioning, and can provide your business with a distinct competitive edge.

Demographic analysis

Maximize your messaging and strategy effectiveness across diverse platforms by harnessing the power of cultural and generational analysis to identify emerging trends and target markets.

Web analysis

Enhance website usability and design through a combination of SEO analysis and the integration of semiotic perspectives. By harmonizing UX and CX interactions, we optimize usability and provide recommendations for a comprehensive user experience.

User experience research

Deliver a 360-degree view of UX research and enable the creation of holistic UI solutions that are finely tuned to your specific targets and unique user needs. Our expertise goes beyond the surface, allowing us to gain an in-depth understanding on multiple levels.

Generative AI

Optimize efficiency in workflows by utilizing AI enabled services within our existing capabilities. By utilizing AI, we can transform the digital landscape to better understand human experience.

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success stories

The great cookie experiment to enhance brand affinity

A global CPG company wanted to understand what drives people to buy and eat cookies. Our digital insights team joined them for this cookie experiment and unveiled some interesting facts. Our client integrated these insights into the strategy for new product launches, driving superior brand loyalty and attracting a broader consumer base.

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Enhancing patient experience through digital insights

Nagarro created a holistic patient journey for a global life sciences organization and offered HCP and competitor insights by utilizing the social media listening approach. The client leveraged these insights to build innovative customer experiences for omnichannel optimization.

Mapping customers’ emotional journey for impulse buys

A leading global FMCG client wanted to understand consumers' behavior and the factors driving impulse purchases with regard to a specific product. We studied the different stages of the consumer's emotional journey and how product placement drove customer decisions. We then created a full sensory and perception matrix of the target customers that helped the client in drafting a successful product placement innovation and strategy.

Making flying joyful through customer insights

An aviation company wanted to analyze consumers' conversations to identify hidden barriers, tensions, and drivers within airline travel. Nagarro mapped and analyzed related social media mentions to uncover trends, sentiments, themes, and emerging behaviors. The findings helped the client's product marketing and brand teams devise informed strategies and align offerings to customers' emotional desires and tendencies.