Stand out from the crowd

Built to resist, adapt, and evolve in the wild

Each brand should be unique, tell stories, and create connections. Branding is the emotional effect people experience when they think about a particular brand. Nagarro creates brands that evoke feelings, sentiments, and passion — helping to reinvent existing brands to meet today’s expectations and thrive in today’s world and new brands to meet emerging needs.

Research & Insights

Brand Positioning

Storytelling

Test & Validation

Brand Identity

Toolkits and Guidelines

Launch and Activation

Marketing Materials

How we helped

Build the Next Leading Collaboration Platform

Nagarro created the brand for the first platform ever, monetized through grant provision and via the platform’s cryptocurrency.

Strategy, Brand Design, Storytelling

How we helped

Create a Superbrand with Superpowers

In 2020, Nagarro was inspired to be reintroduced to the world when IT became publicly traded on the stock market. Leading by example, and guided by the core values, Nagarro set out to tell a story.

Strategy, Brand Design, Storytelling

How we helped

Deliver a Premium Experience

Nagarro served as a one-stop shop creating a fintech sub-brand and product for a leading bank. We delivered a premium experience that included strategy, design, and engineering.

Strategy, Brand Design, Product Design, Engineering, QA

Company

What is your mission? What is your vision? What are you trying to solve? What are your authentic strengths, capabilities, and values?

Context

What trends out of your control might impact your brand? What’s going on in the market? Who is doing and saying what?

Customers

Whom are we talking to? What do they need? What are their perceptions, needs, and pain points?