our process

Human Centered.
Accessible.
Results Driven.

We research, ideate & test.
Once it works, we scale.

Our passion for human empathy drives all of our workflows. It guides us to provide our partners with valuable, impactful experiences that scale to millions of users. With this in mind, we made sure that our process puts people at its core. By promoting collaboration, we focus on understanding the needs of our clients and producing the most innovative results. We don't just stop when something works, we continue to invest in making it better.

process-1

 

Understand

1.
Discover

Don't assume. Understand.

We help people understand rather than simply assume. We talk to and spend time with people, ask many questions, and determine what we already know and still need to discover.
 
•  Personas
•  Jobs To Be Done
 
•  Stakeholder Interviews
•  Journey Mapping
 
•  Empathy Mapping
•  Industry & Macro Research

 

 

 

2.
Define

Establish a north star.

We filter through all the information and elaborate on it. We identify the customer’s experience, potential pain points, hidden opportunities, everything worth exploring.
 
•  Problem Statement
•  How Might We
 
•  Affinity Mapping
•  Value Proposition Canvas
 
•  Drivers & Hurdles
•  Decision Matrix

 

 

 

Explore

3.
Create

Imagine opportunities.

We explore many different scenarios to achieve the challenge’s goals. In the end, we will design and prioritize which ones are most desirable, viable, and feasible.
 
•  Solution Sketching
•  Crazy 8’s
 
•  Storyboarding
•  Brainstorming
 
•  Bodystorming
•  Challenging Assumptions

 

 

 

4.
Validate

Experience the future.

We validate with stakeholders and end-users. We measure discoveries against our initial goals, and we make any changes that align with the new learnings.
 
•  Stakeholder Reviews
•  Cognitive Walkthrough
 
•  Contextual Prototyping
•  Assync/Sync Testing
 
•  Technical Review
  

 

 

 

Materialize

5.
Implement

Execute the vision.

We turn all those validated ideas into a reality. We ensure we’re always working towards the vision, using the best strategy to deliver value to the market as quickly as possible.
 
•  Vision and Mission
 
•  Product Roadmap
 
•  Agile and Lean Framework

 

 

 

6.
Scale

There are no limits.

We are always looking out for potential opportunities that need to be explored and validated, inquiring what’s working or not, driving maturity and growth, not only the business but people too.
 
•  Continuous Testing
•  Journey Mapping
 
•  Capture Voice of Customer
•  New Feature Development

 

 

 

Featured success stories

View all