success story

Premium digital engagement for off-roading enthusiasts

"Ardhi" – a one-of-its-kind digital platform that enhances brand advocacy for Land Rover.
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challenge
As a brand that shares their customers’ off-roading passion, Land Rover realized that this niche community lacked a common platform to exchange their adventurous experiences. Off-roaders were relying on archaic methods of tracking, storing, and maintaining their route logs. Land Rover recognized this market deficit and saw it as an opportunity to connect with off-roaders and address their distinct needs, from efficiently planning adventures to sharing road trips with family and friends, thereby building advocacy for the Land Rover brand.
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solution
Land Rover and Nagarro co-developed "Ardhi" – a digital platform that gives off-roaders the ability to create unique routes from scratch, discover popular routes, explore points of interest, share their adventures, and follow off-roading influencers. The Android and iOS platform comes with various SOS features and is well-integrated with social media applications. The mobile apps, admin portal, and APIs that power the digital customer experience are developed, hosted, and, maintained by Nagarro.
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outcome
The platform has 90,000+ registered users globally who have created a repository of 8,800+ routes. Land Rover can access critical insights regarding the off-roading community’s pains and desires and has enhanced its engagement across the customer lifecycle. Also, personalized campaigns through the platform have helped Land Rover boost its market penetration in the region.