success story

Digital engagement for e-mobility adoption

A unique rewards program that encourages customers to choose electric and hybrid mobility.

Image Copyright: BMW Group
 
 
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challenge
The automaker observed a muted uptake of electric driving amongst electric vehicle customers. A trend like that could deter efforts to contain vehicular CO2 emissions. Their goal was to bridge the gap between the number of electric vehicles on the road and their contribution towards reduced carbon emissions.
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process
Nagarro co-created a digital solution that rewards customers that ‘go electric’ by offering them monetary incentives. The solution is comprised of a green wallet. It integrates with several enterprise systems related to vehicle tracking, status, mobility, on-demand services, and accounting systems to offer unique ways to earn and redeem points. The customers are rewarded when they charge their vehicles and are entered into the Monthly Challenge Reward competition.
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outcome
The mobile solution promises to inspire plug-in hybrid vehicle customers across the EU to use and charge their vehicles regularly. It strengthens the automaker’s positioning as a pioneer in electric mobility and accelerates its journey towards achieving EU’s sustainability targets for the automotive industry.