Whimsical designs: A fresh take on brand identity

Brushalot had created a children’s book that aligns with its mission of fostering healthy habits and needed playful branding for it. It also wanted to elevate its brand recognition with a new logo and complete brand guide. In addition, it needed web development, social media management, and toy and packaging design.

Nagarro was enlisted to develop a comprehensive range of materials, including book illustrations, character designs, logo updates, explainer video and packaging design. The team crafted whimsical digital paintings to bring the story to life while ensuring characters were appealing to children with vibrant colors and friendly expressions. The logo design process involved multiple iterations to achieve a unified aesthetic, supported by a brand guide to maintain consistency. The Tooth Fairy Kit packaging creatively blended fantasy elements with oral hygiene messaging to appeal to a young audience.

The project met with a positive response, with consumers praising the explainer video and the Brushalot Tooth Fairy Kit. The kit was recognized as an award-winning educational toy, further underpinning Brushalot's commitment to promoting oral health. Additionally, the company donated kits to organizations like Operation Smile, to help children in need gain access to dental care.