success story

A Bunny Girl for a new era: Paul Frank's iconic character gets a 3D makeover

Nagarro recreated Paul Frank's beloved Bunny Girl in a fresh, 3D look, blending classic charm with modern design for a new generation of fans.
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the challenge
The client sought to refresh one of their characters, Bunny Girl, with a modern look and feel that complemented the brand's values and visual language. The aim was to modernize Bunny Girl for a new collection of merchandise.
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the solution
Nagarro explored both 2D and 3D styles to update Bunny Girl’s character design, drawing inspiration from virtual musician Apoki. The team led the creative process, from initial sketches to detailed digital illustrations, ensuring alignment with the brand’s desired aesthetic. The final designs were 3D-modeled, showcasing Bunny Girl in various poses and outfits, that can be integrated into the new merchandise collection.
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the outcome
The refreshed Bunny Girl character was successfully integrated into Paul Frank’s marketing endevors. The client was highly satisfied with the modern yet brand-aligned update, praising Nagarro for their creativity and attention to detail in delivering a dynamic new look for the character.