Garaje digital health: Building better healthcare with digital social insights

Digitalization has irrevocably altered our lives and nudged us towards the next age of tech evolution. The ever-increasing digital invasion makes it crucial to reflect on the fundamental aspects of human nature, especially in the world of healthcare and life sciences.  

While digital tools are invaluable for managing and analyzing vast amounts of data, they often oversimplify the complex nature of individuals and fail to capture the underlying factors motivating their actions.

It becomes even more significant to be cognizant of the digital oversight in the aftermath of the pandemic that drove people to social media for medical advice and information. Social media allowed people to seek information and experiences to tackle fear and anxiety better.

Luciana Dinu, who leads the Digital Insights practice at Nagarro, experienced this firsthand while working with healthcare companies during the pandemic. In this session, she shares how digital insights can help delve deeper into the meaning behind patient behavior and how we can differentiate between Big Data and thick data.

Join her as she unveils the secret to a holistic understanding of individuals and improving healthcare quality in the digital age.

Meanwhile, we leave you with three key takeaways from her talk:

• Learn how Digital Insights can help life sciences organizations filter through data chaos and focus on what is important through representative case studies on vaccine confidence, region clinic analysis and global product launches.
• Understand how to utilize social media to identify partnership opportunities, top influencers and the needs of patients, caregivers, and healthcare professionals.
• Know how cultural nuances and differences trigger behavior enhances the decision-making process to deliver a better patient experience at every touch point physically and digitally. 
  
  

Know more about our life sciences and healthcare offerings here!