Maximizing business value through strategic IT Asset Management

About the white paper

Effective asset management is a critical pillar for organizations across diverse sectors, from finance and manufacturing to services like human resources (HR), legal, and governance, risk, and compliance (GRC). As modern organizations become more complex, the need for robust asset management to maximize value, maintain compliance, and ensure seamless operations grows.

For any asset management initiative to be successful, organizations must align their approach with overarching business objectives, secure support from management, and foster collaboration across all departments. Whether assets are physical, digital, or intellectual, each team—from HR managing workforce assets to Legal overseeing contractual assets—requires tailored solutions to address their unique needs and challenges.

Jira Service Management (JSM) by Atlassian stands out as a versatile solution for enterprise-wide asset management. As a leader in the service management space, JSM provides a unified platform for different business functions, streamlining collaboration, enhancing visibility, and supporting faster, more informed decision-making across development, operations, HR, legal, and beyond.

This whitepaper will take a deep dive into:

• The importance of asset management across business functions
• Core objectives and goals of an enterprise-level asset management strategy
• The role of asset management in optimizing business operations and compliance
• Key steps for implementing a successful asset management program
• Challenges and considerations in a cross-functional implementation
• Jira Service Management: A market leader in enterprise asset management