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Author
Nagarro
In today’s shared economy, there is a shift from vehicle ownership to vehicle usership. While 70% of urban households owned a car in 2019, only 35% are expected to own a car in 2040. Subsequently, automotive companies must diversify their offerings with business models such as rentals and subscriptions. However, consumer adoption is key.
Shared mobility products to enable new business models must be designed with a human-centric approach to ensure high adoption and retention. Our Shared Mobility Toolkit provides a flexible product design framework to quickly develop a market-ready product.
Our 5-step framework will help you:
-
Learn
to understand the commuter’s needs and expectations from a subscription/rental service, -
Co-create
to curate features in our mobility product, -
Validate
to evaluate design decisions through usability testing, -
Measure
to analyze KPIs and ROI of the product, and -
Scale
to sustainably increase market share.
Download the mobility toolkit and get a step-by-step guide to embark on this journey!
