Sports AI: Elevating fan engagement with AI | Nagarro

Sports AI is redefining

the way sports content is created and consumed

Sports AI is redefining

the engagement with fans

Sports AI is redefining

the insights for players, coaches and teams

Sports AI is redefining

the innovation in sports

Our powerful innovations

Our vision is to deliver highly personalized, immersive, and interactive experiences to fans, coaches, and other key stakeholders in sports.
AI-powered personalized match content

  • Pre-match preview
  • Post-match highlights
  • Post-match report
chatbot providing personalized match content
AI-generated insights for coaches

  • Instant alerts with reasoning
  • Performance data
14
Interaction with an AI assistant

  • Match content tailored for fans
  • Real-time insights for coaches
  • Fans interacting with their sports heroes (coming soon)
15
Spectator's journey in football metaverse

  • Near real-life stadium experience
  • Virtual match viewing parties with friends
  • Explore virtual museums, stores, locker rooms, and more
  • Significant revenue potential
16

Our powerful innovations

Our vision is to deliver highly personalized, immersive, and interactive experiences to fans, coaches, and other key stakeholders in sports.
AI-powered personalized match content
13-1

  • Pre-match preview
  • Post-match highlights
  • Post-match report
AI-generated insights for coaches
14-1

  • Instant alerts with reasoning
  • Performance data
Interaction with an AI assistant
15-1

  • Match content tailored for fans
  • Real-time insights for coaches
  • Fans interacting with their sports heroes (coming soon)
Spectator's journey in football metaverse
16-1

  • Near real-life stadium experience
  • Virtual match viewing parties with friends
  • Explore virtual museums, stores, locker rooms, and more
  • Significant revenue potential

FanEx 2.0

Sports AI enhances fan engagement with hyper-personalization, immersive experiences, and global connectivity, boosting brand value through insights, AI gamification, and lifestyle interactions.
Hyper-personalization
  • Comprehensive user profiles
  • Engaging fan journeys
  • AI-powered match content and insights
  • Smart recommendations
  • Better brand positioning from sponsors
In-stadium experience
  • Fast entrance to stadium
  • Interactive venue map
  • AR-powered experiences
  • Pre-book merchandize, parking, food & beverages
  • Reduced discrimination using AI monitors
Interaction with sports heroes
  • Highly personalized interactions
  • Talk about game, fitness & training and much more
  • Create deeper emotional connection with fans
Modern shopping experience
  • Product comparison and insights
  • Smart recommendations
  • User generated content
  • AR assisted features
  • Cross/up sell ecosystem 
Connect fans from anywhere
  • Interaction with friends and your sports hero
  • Real-time match data and insights
  • Engaging and fun match day experience
Gamification and rewards
  • AI-driven mission planning
  • Level-up badges and rewards
  • Engagement driven ecosystem

Coach 360

Sports AI gives coaches real-time insights and AI-driven talent identification, enhancing decision-making.
A player with basketball and AI-driven performance reports on the side
Performance metrics
  • Performance tracking and analysis
  • Injury risk assessment
  • AI-driven performance reports
A table and mobile showing real-time match insights and AI interaction for tactical planning and adjustments
Real-time match insights
  • Match planning
  • Match report and recommendations
  • Interaction with AI for tactical planning and adjustments
a footballer playing with a scout watching in the background with a tablet assessing performance and discovering potential talents
Talent scouting and development
  • Analyse the local match videos and performance data using AI
  • Discover the potential talents
  • Improve access to sports for all at grassroots level

Coach 360

Sports AI gives coaches real-time insights and AI-driven talent identification, enhancing decision-making.
Performance metrics
A player with basketball and AI-driven performance reports on the side
  • Performance tracking and analysis
  • Injury risk assessment
  • AI-driven performance reports
Real-time match insights
A table and mobile showing real-time match insights and AI interaction for tactical planning and adjustments
  • Match planning
  • Match report and recommendations
  • Interaction with AI for tactical planning and adjustments
Talent scouting and development
a footballer playing with a scout watching in the background with a tablet assessing performance and discovering potential talents
  • Analyse the local match videos and performance data using AI
  • Discover the potential talents
  • Improve access to sports for all at grassroots level

Sports Studio


The immersive metaverse is shaping up rapidly in sports, expanding global reach, offering near-real-life experiences from anywhere, and unlocking new revenue streams along with cross-sell and upsell opportunities. 

Connect with our experts

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Deepak Nohwal
Deepak Nohwal
Global Business Head - Sports and Gaming
Nitin Goel
Nitin Goel
Practice Head - Sports AI
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