Fluent
Forever

Introducing Fluent Forever

Learn a language and never forget

Fluent Forever is a language learning startup that invented a groundbreaking methodology for learning new languages. They were ready to go from paper to digital with this method, and bring a completely new tool to the market. Nagarro was the right partner to help transform an idea to a Kickstarter prototype — and then to a fully functional app.

Managing fulfillment after a successful campaign

Once the Fluent Forever app was funded, we started working to bring it to life. Simultaneously, we had to ensure a smooth fulfillment process for the backers who pre-purchased a subscription to a product that did not even exist yet.

We developed a custom front and back-end web solution to manage the early backers, ensuring they were able to make additional purchases even though the campaign was closed. The website made it easy for backers to upgrade their subscription plan, and/or give a gift subscription to one of their friends or family.

This solution allowed Fluent Forever to continue adding cashflow while the app was in development. It succeeded in raising an additional $250,000 to the $1.7 million that was already funded.

Our approach

Designing the customer experience

Learning a new language is hard. We wanted to create an experience that would make it less intimidating for a person who had no prior knowledge, and more challenging for a person who is already on their way to fluency.

We created three different profiles: Beginner, Intermediate and Advanced. With just a few questions during onboarding, the app customizes the content to meet users at their learning level.